BOSTON, MA, Jan. 13, 2022 — Wings, an emerging robotics and AI startup developing autonomous sustainable retail, is pleased to announce that Collective Cannabis, a Premium Cannabis Dispensary, will utilize its EXO Delivery System to streamline logistics, foster a happier workforce, and enhance the consumer experience. The EXO system is the first B2B product of the EXO family of systems designed to automate retail logistics and workflows with extensibility, versatility, and sustainability in mind. The new system will be installed and operational in Q2 of 2022 at Collective Cannabis’ Littleton, Massachusetts branch.

Collective Cannabis aims to offer unprecedented customer service in a fast-growing market by offering premium, high-value products timely and consistently, removing congestion and minimizing waiting times. A challenge for many retailers, especially in the cannabis space. At its first location in Littleton, the business plans to operate with eight budtenders and dedicated stations for mobile and online orders — a world-first, especially in a regulated market. The company will utilize the EXO system in other stores as they scale.

“We have been honored and delighted to work closely with the team at Collective Cannabis before opening their stores and listening closely to their current constraints and versatility needs,” says Haitham Al-Beik, CEO of Wings. “The EXO systems, and several patent-pending technologies, will help them reduce risk by increasing the security of high-value products while eliminating friction between their backroom logistics, budtenders, and customers. As a result, assemblers remain focused as budtenders spend more time with their customers, driving additional sales and offering an elevated experience for staff and customers alike.”

The EXO system was designed to intuitively automate the flow of products from the assembly to multiple delivery zones while taking no floor space from the vault, budtenders, and customers. In addition, Collective Cannabis opted for three distribution modules that can store and deliver up to 90 orders whenever needed, especially useful during peak hours. As a result, customers can place online / to-go orders early in the day and pick them up at any time without worrying about the security of high-value products left outside the vault.

"The EXO system revolutionizes the last ten feet of the retail journey," says Jim McDermet, Wings' advisor and Ex-Vice President of Starbucks. "Satisfying the customer experience while simplifying and improving the employee experience is what the EXO Delivery system is all about. It's a template for all future retailers to adopt." Jim McDermet's experience in the retail space and global operations at Starbucks and Burger King helped guide the strategic development of a highly versatile EXO system.
“As cannabis retailers focus on quality and premium products, the differentiation stops there,” says David Giannetta, CEO and founder of Collective Cannabis. “The premium experience now shifts to operational efficiency within the retail space, beginning with the customer and carrying through to the back. We are delighted to lead the industry in adopting robotics that values products, floor space, time, and most importantly people” says David Giannetta.

Giannetta also joins Wings as an investor to bring more cannabis businesses to the table and foresees such a system becoming a requirement for Massachusetts' Cannabis Control Commission (CCC).

The EXO system's versatility is adaptable for any retail space. For example, delivery zones can be near the entrance or exit preventing congestion at checkout lines. To learn more about EXO:


Developed with people-first in mind, Wings produces autonomous businesses and systems designed with purpose-built robotics and intuitive end-to-end experiences. Wings offers a real-time platform for intuitive delivery of services without human intervention. To learn more:


Collective Cannabis is a premium cannabis dispensary in Massachusetts, opening first in Littleton and Billerica in Q1 2022. Collective Cannabis is transforming the cannabis space by leading the industry in adopting emerging tech such as AI, robotics, and automation.
To learn more:


Nina Pfister, MAG PR at; Telephone: 781-929-5620 ###